Of course, the local shop owner can be quick to decry all of this. I own a local cupcake store and none of this applies to me. Brinkley could have had a small, local practice with all his patients in a 20-mile radius, and lived an invisible life too. He just chose not to. And had patients travel from all over the continent to come to him. These days, boundaries have been erased for all kinds of businesses—even cupcake stores—so I’d urge thinking bigger. Global, not local. But even if you resist that, you ought to realize that any business can be boosted by its owner being famous and endlessly
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