the 21 principles of J.R. Brinkley Marketing PRINCIPLE #1: Presenting Yourself with AUTHORITY Chapters 1 and 2 PRINCIPLE #2: Converting Ideas to ACTION Chapters 3 and 4 PRINCIPLE #3: Courageous PERSONAL Promotion Chapters 5 and 6 PRINCIPLE #4: Unabashed Promise of a CURE Chapters 7 and 8 PRINCIPLE #5: Sell DEEPER MEANINGS Chapters 9 and 10 PRINCIPLE #6: ELEVATE Yourself with Media PRINCIPLE #7: MULTIPLY Yourself with Media Chapters 11 and 12 PRINCIPLE #8: Sell to PROPERLY PREPARED Prospects Chapters 13 and 14 PRINCIPLE #9: Give REASONS To Believe, To People Who WANT To Believe Chapters 15 and
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