How to Get Rich

by Felix Dennis

A failure to obtain her master’s degree could be disguised fairly easily. It is not likely to be broadcast to the rest of the world. After all, she already has a degree. If failure seems likely, she can always quit, claiming she has become bored with bioengineering. The decision to take over her dad’s company, however, will be far more closely monitored – by relatives and neighbours, by the people who work there, by rival car dealerships, by the bank manager, and not least by her father. Should she fail, she will run the risk of becoming a laughing stock or an object of pity. So what is her best option? Much will depend on her desires and her goals in life. She is unlikely to get rich as a bio-engineer. But she might well get rich expanding the dealership, especially because she is aware that her father has never invested to the extent that he might have done in marketing and promotion, especially on the internet. There is an opportunity, but is she prepared to exploit it? Why is she unlikely to get rich in bio-engineering? Because starting up your own bio-engineering firm takes vast quantities of capital and the persuasive abilities of a Richard Branson to obtain it. The car dealership, however, is already capitalised, and although she will have to pay off her father eventually, the repayments can be spread over a number of years. He is hardly likely to foreclose on her. So what should our young college girl do? Normally, I would hesitate to offer any advice whatever. But...