Thinking big. That’s the secret. Of the dozens of independent magazine publishers in Britain back in the 1970s, hardly one of them dared to think big enough to get on an aeroplane and hawk their wares in the biggest market in the world. Those few that did so, licensed their magazines in America. They never thought to create a partnership and risk their own capital. Not even the largest British magazine publishers, conglomerates like IPC thought to risk it. Perhaps they had too much to lose?
