Ownership! Ownership! Ownership!) Depressingly, the only way for a start-up entrepreneur to succeed is often to part with equity in return for an infusion of capital. But never forget that no matter what promises or verbal guarantees you receive from investors during the Search, the issue will eventually come down to control. And control, even by a single per cent of the shares of a business, the fabled 51–49 per cent split, is often the be-all and end-all of the game.
