Reinforcing failure sounds so easy to avoid. If something fails, stop doing it and start doing something else, right? Er, right. Except, just when do you decide that you have a ‘failure’ on your hands? Too late, is the answer – always too late. Let’s examine the nature of success and failure for a moment. We know that success has a thousand fathers while failure is famously always an orphan. Not to mention a bastard.
