‘Let me get this straight,’ he said. ‘This thing is really an uncut sixteen-page signature from a normal magazine and yet you charge the price of a whole magazines to the reader.’ ‘You’ve got it,’ I replied. ‘You can charge that kind of money,’ I went on breathlessly, ‘because when they finish reading it, kids can hang it on the wall as a cheap poster.’ Peter looked up at me and smiled. ‘I’ll try it. I have to try it. What can we lose?’ Peter and Robert are still my American partners thirty years later. KFM was a success in America. And one magazine led to another. Over the years, Peter, Bob
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