How to Get Rich

by Felix Dennis

Just remember that this advice is not designed for your start-up phase. During the start-up, you concentrate on that one basket as if your life (and the life of your first-born) depends upon it. But once you have something that’s working and making some money, start looking around quickly for another opportunity. The more baskets the better. Diversifying not only ensured that I had more chances to lay more eggs and somewhere to incubate them, it also gave me the confidence to concentrate on any one egg at any one time. When one of my projects was in trouble and needed more work, or needed rethinking, the fact that I had other eggs in other baskets gave me the confidence to do what was right. Like re-engineering or folding it. One of the problems with being a start-up entrepreneur is that you tend to think of what you have created as some kind of surrogate child. It becomes your ‘baby’, if you’re not careful. This is dangerous and counter-productive. You are not in the egg-laying and basket-weaving or baby business. You are in the business of getting rich.