Capitalist Realism: Is There No Alternative?
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Read between May 8 - May 9, 2025
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how long can a culture persist without the new? What happens if the young are no longer capable of producing surprises?
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Tradition counts for nothing when it is no longer contested and modified.
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The power of capitalist realism derives in part from the way that capitalism subsumes and consumes all of previous history: one effect of its ‘system of equivalence’ which can assign all cultural objects, whether they are religious iconography, pornography, or Das Kapital, a monetary value.
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Capitalism is what is left when beliefs have collapsed at the level of ritual or symbolic elaboration, and all that is left is the consumer-spectator, trudging through the ruins and the relics.
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The limits of capitalism are not fixed by fiat, but defined (and redefined) pragmatically and improvisationally.
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precorporation: the pre-emptive formatting and shaping of desires, aspirations and hopes by capitalist culture.
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The impasse that paralyzed Cobain is precisely the one that Jameson described: like postmodern culture in general, Cobain found himself in ‘a world in which stylistic innovation is no longer possible, [where] all that is left is to imitate dead styles, to speak through the masks and with the voices of the styles in the imaginary museum’.
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A film like Wall-E exemplifies what Robert Pfaller has called ‘interpassivity’: the film performs our anti-capitalism for us, allowing us to continue to consume with impunity.
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Cynical distance is just one way … to blind ourselves to the structural power of ideological fantasy: even if we do not take things seriously, even if we keep an ironical distance, we are still doing them.
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So long as we believe (in our hearts) that capitalism is bad, we are free to continue to participate in capitalist exchange.
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one of the successes of the current global elite has been their avoidance of identification with the figure of the hoarding Father, even though the ‘reality’ they impose on the young is substantially harsher than the conditions they protested against in the 60s.
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What needs to be kept in mind is both that capitalism is a hyper-abstract impersonal structure and that it would be nothing without our co-operation.
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Capital is an abstract parasite, an insatiable vampire and zombie-maker; but the living flesh it converts into dead labor is ours, and the zombies it makes are us.
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The fantasy being that western consumerism, far from being intrinsically implicated in systemic global inequalities, could itself solve them. All we have to do is buy the right products.
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The ‘mental health plague’ in capitalist societies would suggest that, instead of being the only social system that works, capitalism is inherently dysfunctional, and that the cost of it appearing to work is very high.
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Deleuze says that Control societies are based on debt rather than enclosure; but there is a way in which the current education system both indebts and encloses students.
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Harvey argues that neoliberalization is best conceived of as a ‘political project to re-establish the conditions for capital accumulation and to restore the power of economic elites’.
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The situation of the family in post-Fordist capitalism is contradictory, in precisely the way that traditional Marxism expected: capitalism requires the family (as an essential means of reproducing and caring for labor power; as a salve for the psychic wounds inflicted by anarchic social-economic conditions), even as it undermines it (denying parents time with children, putting intolerable stress on couples as they become the exclusive source of affective consolation for each other).
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Yet the drive to assess the performance of workers and to measure forms of labor which, by their nature, are resistant to quantification, has inevitably required additional layers of management and bureaucracy.
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What we have is not a direct comparison of workers’ performance or output, but a comparison between the audited representation
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What late capitalism repeats from Stalinism is just this valuing of symbols of achievement over actual achievement.
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The way value is generated on the stock exchange depends of course less on what a company ‘really does’, and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.
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Really Existing Capitalism is marked by the same division which characterized Really Existing Socialism, between, on the one hand, an official culture in which capitalist enterprises are presented as socially responsible and caring, and, on the other, a widespread awareness that companies are actually corrupt, ruthless, etc.
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On the one hand, bureaucratic procedures float freely, independent of any external authority; but that very autonomy means that they assume a heavy implacability, a resistance to any amendment or questioning.
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The invocation of the idea that ‘there is no alternative’, and the recommendation to ‘work smarter, not harder’, shows how capitalist realism sets the tone for labor disputes in post-Fordism.
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The idea that the world we experience is a solipsistic delusion projected from the interior of our mind consoles rather than disturbs us, since it conforms with our infantile fantasies of omnipotence; but the thought that our so-called interiority owe its existence to a fictionalized consensus will always carry an uncanny charge.
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the new therefore looms up as hostile, fleeting, un-navigable,
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How does support for governance modeled on the firm and a normative social fabric of self-interest marry or jostle against support for governance modeled on church authority and a normative social fabric of self-sacrifice and long-term filial loyalty, the very fabric shredded by unbridled capitalism?
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available to political tyranny or authoritarianism precisely because they are absorbed in a province of choice and need-satisfaction that they mistake for freedom.
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It is there to be blamed precisely for its failure to act as a centralizing power,
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‘Conservative and Labor governments have discovered that when they give powers to private companies, and those private companies screw up, voters blame the government for giving the powers away, rather than the companies for misusing them’.
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In this experience of a system that is unresponsive, impersonal, centerless, abstract and fragmentary, you are as close as you can be to confronting the artificial stupidity of Capital in itself.
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The supreme genius of Kafka was to have explored the negative atheology proper to Capital: the centre is missing, but we cannot stop searching for it or positing it. It is not that there is nothing there – it is that what is there is not capable of exercising responsibility.
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But the subject supposed to recycle, Jones argued, presupposed the structure not supposed to recycle: in making recycling the responsibility of ‘everyone’, structure contracts out its responsibility to consumers, by itself receding into invisibility.
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The required subject – a collective subject - does not exist, yet the crisis, like all the other global crises we’re now facing, demands that it be constructed.
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These people know, and are therefore able to invest their presence as characters in an intense yet complacent attention whose centre of gravity is elsewhere: a rapt intentness which is at the same time disinterest. Yet this very different type of concern, equally depersonalised, carries its own specific anxiety with it, as it were unconsciously and corporately, without any consequences for the individual villains.
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Morality has been replaced by feeling.
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In the ‘empire of the self everyone ‘feels the same’ without ever escaping a condition of solipsism.
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public has been displaced by the consumer.
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What is needed is the strategic withdrawal of forms of labor which will only be noticed by management: all of the machineries of self-surveillance that have no effect whatsoever on the delivery of education, but which managerialism could not exist without.
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rid public services of business ontology.