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Kindle Notes & Highlights
One of my pet principles is that, whatever success you have, you get out of bed and earn it by your own successful behavior each and every morning. But you can’t let prudent paranoia grow to govern. Fortune favors the bold. Bold with reason, but bold. Jason Marrs and I have built this book to embolden. To give you good reason to be bolder—and more creative and inventive and effective—in using price to your extreme advantage, to be as profitable as it is possible to be.

