The problem is that there are too many organizations where having a mission or values statement written down somewhere is confused with implementing those values. These firms act as if going through the process of developing a statement, perhaps publishing it on little cards that everyone carries or on plaques or posters on the walls, is enough to help the company perform better. It has a mission, it has a vision, it has values. So, now it can go on about its business. There is no reason to expect that just compiling and displaying a philosophy and core values will change how people act.
