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Deiwin Sarjas
Deiwin’s Kindle Notes & Highlights
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action, by Jeffrey Pfeffer

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By pretending to be naïve and asking “dumb” questions, and even trying to design solutions that are known to be wrong, product designers can overcome the hazards of being too knowledgeable.
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The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
by Jeffrey Pfeffer
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