is why people who discontinue a bad habit (like smoking or gambling) for a period of months, and then decide to have “just one more hit,” are actually reinforcing the very pattern that they’re trying to break and making it much more difficult to be free of the habit for a lifetime. If you smoke one more cigarette, you’re stimulating your nervous system to expect that in the future you’ll reward yourself this way again. You’re keeping that neuro-association highly active and, in fact, strengthening the very habit you’re trying to break!