Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products

by Robert Riefstahl

If you’ve chosen a sales or sales-support career in the software industry, or are asked to participate in software demonstrations, you have a great deal of responsibility. First, you have an obligation to your company. They’ve hired you to represent the company’s products effectively and professionally. Many people’s livelihoods depend on you. It’s your obligation to be the best you can be at presenting your software. If you truly believe in your products and services, you owe it to all the people within your company to provide your prospective customers a compelling view of your products.