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Taryn & Tony Granados
Taryn & Tony’s Kindle Notes & Highlights
Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products, by Robert Riefstahl

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You demonstrated a single feature of your software and combined it with a single benefit for the prospect. This technique makes it easier for the prospect to absorb your feature along with its corresponding benefit.
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Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products
Demonstrating To WIN!: The Indispensable Guide for Demonstrating Complex Products
by Robert Riefstahl
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