Westerners live in a culture of consumerism. We are inundated by it. Almost every component of modern culture is geared to sell us something, from sedans to soap to sound systems to sex. If we want it, it can be bought; if we don’t want it, the media will still try to sell us on the line that we can’t live without it. Our eyes and ears are stuffed with advertising, our lust for possessions is kept artificially stimulated to fever pitch, and we go through our lives wanting more, more, more.