1. What do I want?: SCENE OBJECTIVE. 2. Why do I want it so badly?: OBSTACLES, SUBSTITUTION, and INNER OBJECTS. Your OBSTACLES, SUBSTITUTION, and INNER OBJECTS provide you with a need to win your SCENE OBJECTIVE. 3. Why do I want it so badly right now?: MOMENT BEFORE. The MOMENT BEFORE increases your need to win your SCENE OBJECTIVE by giving it urgency and immediacy.
