Kiran Jonnalagadda

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Behavioral economists have found that neurotic penny-pinching may be even more prevalent than neurotic overspending, affecting some one in five people. Brain scans have similarly pinpointed the culprit: an insula that reacts with hyperactive horror at the prospect of parting with cash. The result is a condition that researchers call hyperopia (the opposite of myopia), in which you focus too much on the future at the expense of the present.
Willpower: Rediscovering Our Greatest Strength
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