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January 27 - February 16, 2018
Being relentless means demanding more of yourself than anyone else could ever demand of you, knowing that every time you stop, you can still do more. You must do more.
Being relentless means never being satisfied. It means creating new goals every time you reach your personal best. If you’re good, it means you don’t stop until you’re great. If you’re great, it means you fight until you’re unstoppable. It means becoming a Cleaner.
Greatness makes you a legend; being the best makes you an icon. If you want to be great, deliver the unexpected. If you want to be the best, deliver a miracle. This isn’t just about sports performance; there are Cleaners in all walks of life.
A Cleaner’s attitude can be summed up in three words: I own this. He walks in with confidence and leaves with results. A Cleaner has the guts and the vision to steer everything to his advantage. You never know what he’s going to do, but you know something’s coming and all you can do is wait and watch, with fear and respect for his ability to handle anything without discussion or analysis. He just knows.
they don’t just perform a job, they reinvent it. I own this.
Every accomplishment is just a stepping-stone to the next challenge; as soon as they’ve hit their target, they’re already stalking their next
Because they take responsibility for everything.
The Cleaner is never the first person you bring in; he’s the last, when it’s finally obvious that no one else can handle the situation. No conversation, no panic, no discussion.
Failure is never an option; even if it takes years, he’ll find a way to
Do. The. Work. Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear.
Bottom line if you want success of any kind: you have to be comfortable being uncomfortable.