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Kṛṣṇa’s holy name–full of mercy, full of compassion, full of affection, full of rasa and full of prema–is the rarest treasure in the world. Without hearing from sastra and saints, however, one can never understand the power, value and benefit of Sri Kṛṣṇa’s divine name, form, attributes, pastimes and holy abode (nama, rupa, guna, lila, dhama).
