Now we tend to find the opposite. We are generally much more skittish when it comes to confrontation. We often take it personally if someone overtly disagrees with us or expresses an opinion contrary to our own. We are also more afraid of saying something that could possibly offend those around us, as if their egos were too fragile. The culture tends to elevate as its ideal a spirit of cooperation; being democratic and fair means getting along with others, fitting in, and not ruffling feathers.