The American Way of Death Revisited

by Jessica Mitford

Mr. Leon S. Utter, a former dean of the San Francisco College of Mortuary Science, has written, “Your selling plan should go into operation as soon as the telephone rings and you are requested to serve a bereaved family.… Never preconceive as to what any family will purchase. You cannot possibly measure the intensity of their emotions, undisclosed insurance, or funds that may have been set aside for funeral expenses.”