National Socialism learned from America how to secure people’s allegiance materialistically and hedonistically, rather than ideologically. The years after 1933 witnessed an almost twentyfold increase in Coca-Cola consumption in Germany, the development of an affordable popular automobile patterned on the Model T, and the conception of “Volk radio, television, and washing machines.” An institute for consumer market research was also founded in Nuremberg in 1935, the same place and time the racial laws were announced. In all these moves, the Nazis’ goal was a politically directed consumerism
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