In the old days, most of us were content to have a job that simply paid the bills. But now, we crave so much more in our work. We want fulfillment, creative challenge, growth, joy and a sense that we are living for something more than ourselves. In a word, we seek meaning. One of the best ways to find the higher meaning in the work you do is to use the technique of creative questioning to become aware of the impact your work has on the world around you. Ask yourself questions like, Who ultimately benefits from the products and services my company offers? or What difference do my daily efforts
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