The first use as a communication tool requires some thought. If you want to chop some wood you wouldn’t pick up a screwdriver to do it. Picking the wrong word to use in a conversation can have big consequences. One of the reasons for this is that both the Human and the Chimp in the other person pick up the word. The Human hears the logical aspect of the word used and the Chimp hears the emotional aspect of the word. All of the words that we use have an emotional content attached to them.
