Ahmad Fraz

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For example, the drive to eat is extremely powerful and your Chimp will probably gorge itself if food is available because there may be no guarantee when the next meal will be. Again, the Human within you will be saying that one doughnut is fine, whereas the Chimp will crave as many as it can eat before it feels full, leaving the Human to pick up the guilt!
The Chimp Paradox: The Mind Management Program to Help You Achieve Success, Confidence, and Happiness
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