Dan Seitz

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Powerful visions of expertise and efficiency were colonizing every corner of daily life, from how babies were born (with doctors, not midwives, in attendance) to fashion (hemlines raised for sanitary reasons) and interior design (smooth, easily cleanable surfaces, not Victorian fringe and ruffle). This fervent new belief in science, social engineering, and industrial efficiency aimed to sweep away old forms of knowledge and authority perceived as grounded in craft, intuition, and tradition.
White Bread: A Social History of the Store-Bought Loaf
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