In his last year of life, however, William Ward gave us a more palpable icon to remember him by: probably hoping to distance the company from the scandalous taint of his last name, he adopted the brand name of an Indianapolis bakery he had acquired. In 1929, a new sign went up over many of his factories: although Ward’s Tip-Top bread would continue to be made into the 1950s, the Ward Baking Company would henceforth and forever be better known as the Wonder Bakeries, makers of Wonder bread.
