Dan Seitz

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“Convenience” is an easy answer, and certainly part of the historical explanation. While American preachers and social reformers (mostly male) had invoked “Mother’s bread” as a symbol of all that was good and pure going back to the early 1800s, actual mothers had decried the relentless tedium of daily baking for just as long.
White Bread: A Social History of the Store-Bought Loaf
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