Dan Seitz

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Sliced bread took off first in Missouri, Iowa, and Illinois, then spread throughout the Midwest by late summer 1928. By fall 1928 mechanical slicing hit the West Coast, and appeared in New York and New Jersey by October. Slicing got easier too, as bakers realized that the wooden pins Rohwedder and Bench had used to hold sliced loaves together were not necessary; the wrapper sufficed.
White Bread: A Social History of the Store-Bought Loaf
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