Dan Seitz

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For bakers in the 1910s and 1920s, ever more efficient production of ever-greater quantities of bread was a decidedly ambiguous kind of progress. While consumers might buy newer, better automobiles as their prices fell thanks to industrial efficiency, they were unlikely to increase their consumption of bread, no matter how cheap and plentiful it got.
White Bread: A Social History of the Store-Bought Loaf
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