Moreover, ‘propaganda’, as Goebbels himself admitted, was a ‘much-maligned’ word that ‘always has a bitter after-taste’. It was often employed as a term of abuse. Using the word in the title of the new Ministry was, therefore, a bold step. Goebbels justified it by defining propaganda as the art, not of lying or distorting, but of listening to ‘the soul of the people’ and ‘speaking to a person a language that this person understands’.