New means of communication added to the sense of old cultural values under threat. Radio first began to make a real mark as a popular cultural institution during this period: a million listeners had registered by 1926, and another 3 million by 1932, and the airwaves were open to a wide variety of opinion, including the left. Cinemas had already opened in the larger towns before 1914, and by the late 1920s films were attracting mass audiences which increased still further with the coming of the talkies at the end of the decade.