Delivering Happiness: A Path to Profits, Passion, and Purpose

by Tony Hsieh

sometimes the truth alone isn’t enough, and that presentation of the truth was just as important as the truth.

In business, one of the most important decisions for an entrepreneur or a CEO to make is what business to be in. It doesn’t matter how flawlessly a business is executed if it’s the wrong business or if it’s in too small a market.

my advice is to stop trying to “network” in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you’ll derive both personal and business benefits from your friendships later down the road. You won’t know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2–3 years later down the road.

“Envision, create, and believe in your own universe, and the universe will form around you,”