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Research has shown that of the three types of happiness, this is the shortest lasting. As soon as the source of stimuli goes away, people’s happiness levels drop immediately.
Research has shown that of the three types of happiness, this is the second longest lasting.
The higher-purpose type of happiness is about being part of something bigger than yourself that has meaning to you.
Research has shown that of the three types of happiness, this is the longest lasting.
Based on the findings of the research, however, the proper strategy would be to figure out and pursue the higher purpose first (since it is the longest-lasting type of happiness), then layer on top of that the passion, and then add on top of that the pleasure type of happiness.
What are your values? What are you passionate about? What inspires you? What is your goal in life? What are your company’s values? What is your company’s higher purpose? What is your higher purpose?

