These theories are agent-relative, giving to different agents different aims. It can be claimed, for example, that each of us should have the aim that he does not coerce other people.
He is stuck within essentialism. This he sees only two options, either objectivism (rationalism) or subjetivism (irrationalism). The sollution lies.in intersubjectivism, where truth or what best in any sense, even moral sense, is decided between people for each case in time separately.