Mr. Pulff, who left shortly thereafter to pursue a job in advertising, recalled a few of Mrs. Woodhouse’s words that day. “ ‘Grief is natural,’ she said. ‘Overcoming it is a matter of choice.’ I remember it because I used it later for a diet product: ‘Eating is natural. Gaining weight is your choice.’ Maybe you saw it.” Mr. Pulff voted against the Day of Grieving but was in the minority. The date was set.