Schoolly D, the original Signifying Rapper, looms irresistibly from the pages of rap fanzines Hip-Hop and The Source; and RJam’s prime, unauctionable asset is the consuming ambition of the artists in its stable to be the next Schoolly D. Or the next Ice T or Kool Moe Dee or L.L. Cool J, or whoever’s the special hero of the kid cutting the demo.