The Swiss are rich but like to hide it, reserved yet determined to introduce themselves to everyone, innovative but resistant to change, liberal enough to sanction gay partnerships but conservative enough to ban new minarets. And they invented a breakfast cereal that they eat for supper. Privacy is treasured but intrusive state control is tolerated; democracy is king, yet the majority don’t usually vote; honesty is a way of life but a difficult past is reluctantly talked about; and conformity is the norm,
