Eric Napier

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In order to maintain healthy social relationships, you should refrain from giving your friends cash, and instead, offer them a gift if you want to thank or reward them. As Dan Ariely describes, “while gifts are financially inefficient, they are an important social lubricant [because] they help us make friends and create long-term relationships . . . Sometimes, it turns out, a waste of money can be worth a lot”
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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