Eric Napier

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Remember how it can be beneficial to include a small amount of negative information in your message? If you follow that advice, you should position that negative information in the middle of your sequence of arguments. Not only will that position still lead to the benefit of giving your message a more comprehensive appearance, but that negative information will then be more likely to fly under your target’s radar.
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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