Methods of Persuasion: How to Use Psychology to Influence Human Behavior

by Nick Kolenda

When people are undecided between two different options, you can influence them to choose a particular option by adding a new option that is similar to one, but either better or worse in some aspect.

We see what we expect to see. We hear what we expect to hear. We feel what we expect to feel.

If you want people to perceive something more favorably, you should convey high expectations because those expectations will become a lens that will mold their perception.

People’s initial exposure to your message will mold their perception for the remainder of your message. In order to maximize your persuasion, you need to create a strong initial impression so that you convey high expectations for the rest of your message.