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Joseph Blackman
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior, by Nick Kolenda

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commodity theory (Brock, 1968). This theory proposes that people place higher value on something when it’s perceived to be limited and unavailable, compared to when it’s plentiful and abundant.
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
by Nick Kolenda
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