Methods of Persuasion: How to Use Psychology to Influence Human Behavior

by Nick Kolenda

Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance

Steps to Persuasion

Making a simple and innocent statement about someone acting open-mindedly can help activate your target’s schema of open-mindedness, and that activation will trigger a more open-minded perception.

Priming words

Great chart

Neat