The third group is composed of the “no-no’s,” who are dead set against the change and unlikely to be persuaded otherwise. They require a different boundary altogether. As Kotter points out in his book, A Sense of Urgency, ignoring them is not an option, but there are a few ways you can effectively deal with them: distract them (give them something else to do so their energy and attention are elsewhere); expose them (keep them in the light so their arguments are seen by all to be just negativity and resistance); or remove them. But you have to set boundaries that prevent them from influencing
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