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He said that he was as proud of what Apple “didn’t make” as he was of what they did make.
In other words, our brains need to be able to: (a) focus on something specific, (b) not get off track by focusing on or being assaulted by other data inputs or toxicity, and (c) continuously be aware of relevant information at all times.
Brain researchers say that “attention” is like a magic key that unlocks higher-order brain circuitry. When we pay attention to something, repeatedly, the necessary wiring is formed that makes it possible for us to learn new things, take the right actions, and achieve our goals.