If we see feedback as dangerous, we will bristle and fight it. But if we perceive feedback as an unexpected windfall, like winning the lottery, we will seek it out and be open to it, and sometimes even pay for it. That is what good character does . . . it hungers for feedback. To be the best you can be, you must develop a hunger for feedback and see it as one of the best gifts that you can get. It is part of being an open system and has incredible value not only to you but also to your people.