What makes this simple exercise so powerful is that it speaks directly to our brains’ executive functions and our desire to have control. The brain begins to “attend” to the actual activities that it can control (hold on to the football), and it “inhibits” the thoughts, behaviors, and information that interfere with positive actions (worrying and focusing on stadiums and voodoo ladies). The process of doing this, individually and collectively, builds up working memory and creates those positive, action-oriented behaviors that lead to better results, new products, new partnerships, new
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