The Ethics of Ambiguity

by Simone de Beauvoir

the oppressed can fulfill his freedom as a man only in revolt, since the essential characteristic of the situation against which he is rebelling is precisely its prohibiting him from any positive development; it is only in social and political struggle that his transcendence passes beyond to the infinite. And certainly the proletarian is no more naturally a moral man than another; he can flee from his freedom, dissipate it, vegetate without desire, and give himself up to an inhuman myth; and the trick of “enlightened” capitalism is to make him forget about his concern with genuine justification, offering him, when he leaves the factory where a mechanical job absorbs his transcendence, diversions in which this transcendence ends by petering out: there you have the politics of the American employing class which catches the worker in the trap of sports, “gadgets,” autos, and frigidaires.

Excellent point. The working class is distracted from a revolt by the shiny new "thing."