Assuming a production of ‘only’ 250,000 vehicles per annum–which was significantly more than the German market could bear–the average cost per car was in excess of 2,000 Reichsmarks, resulting in a loss of more than 1,000 Reichsmarks per car at the official price. Furthermore, even priced at 990 Reichsmarks the VW was out of reach of the vast majority of Germans.
